Activz Organic Beet Juice Powder is made from select organic beets grown in nutrient-rich soil under rigorous organic growing standards. This superior growing environment produces beets with a high concentration of nutrients. Typical beets are picked prematurely to survive the trip from the farm to the processing plant; not these. Our beets are picked at peak ripeness and within hours they're powdered using a gentle proprietary low-heat light-based technology, a technology that never uses high temperatures. This low-heat process ensures that this powder retains the real flavor, aroma, color, and nutrition of the fresh organic beet.